Today when
I was checking my facebook updates, I came across this ad and that made me write
this blog after such a long gap. What a biased advertisement it is! I pity the maker’s
perception of presenting this concept.
Apart from the stereotypical ad, we need to closely look at
the business model of the company. It clearly states that would be brides need
training. What about our bridegrooms? Don’t they need any training? It closely states about our social structure.
And I won't be surprised if the batches are running full. Marriage is such an
institution where both partners need to learn and in today's situation where
both the partners are working, typical role expectations have changed.
People were commenting on this ad and some of them criticized
it. They demanded feminism so that such ads can be stopped. Why do we need
feminism? The fact is even men are imprisoned in gender stereotypes. We need a
movement for both men and women and by men and women. Women were never in extreme
minority to wait for some movement to take place and then act upon it. They
were marginalized because they let it happen. Women are in equal numbers. If
not superior but they are no less than men. Anyway, that’s not the topic of
discussion today. May be I will write on it sometime later.
Coming back to the advertisement, it has used a women master
chef as the face that too for her gender than her capabilities. The color used
is red (of course for it being the bridal color), the body copy reads “help her
prepare it for well” as if she needs help again demeaning her capabilities and
yes not to forget the language of the much wanted services of the company.
I feel the ad is totally biased. This could have been handled
better. What say?
